Executive Vice President, Marketing Partnerships
The Madison Square Garden Company
As Executive Vice President of Marketing Partnerships for The Madison Square Garden Company (MSG), Ron Skotarczak is responsible for developing and advancing the Company’s overall business goals across the marketing partnership sales and service groups, which include integrated sales, media sales, team sales, entertainment sales, and sports property sales. He drives the Signature level partnership sales efforts, developing cross-venue, multi-platform marketing deals that leverage MSG’s unparalleled portfolio of properties. This includes sales efforts relating to the Company’s professional sports franchises – the New York Knicks, Rangers and Liberty and Westchester Knicks; Counter Logic Gaming, a leading North American esports organization; Knicks Gaming, MSG’s team in the NBA 2K League; and other sports events and attractions at MSG venues. Also under his purview is managing sales efforts for MSG’s bookings and productions businesses, which includes the Company’s iconic venues: Madison Square Garden, The Hulu Theater at Madison Square Garden, Radio City Music Hall, the Beacon Theatre, The Chicago Theatre, the Forum in Inglewood, CA and the Wang Theatre in Boston, as well as a variety of live entertainment offerings. Among these offerings is the beloved Christmas Spectacular Starring the Radio City Rockettes; Boston Calling, New England’s premier music festival; and TAO Group, a hospitality group with globally-recognized entertainment dining and nightlife brands. Mr. Skotarczak is also charged with overseeing the partnership strategy group, which delivers a world-class experience for our partners through exceptional service, cutting-edge activation plans and flawless execution.
Mr. Skotarczak joined MSG Sports as Senior Vice President of Transformation Sales in December 2008, and was promoted to Senior Vice President of Partnership Sales in March 2011. During his tenure at MSG, Mr. Skotarczak has played a key role in securing multiple unprecedented marketing partnerships for the company, highlighted by MSG’s first-ever Marquee Partner, JPMorgan Chase. In addition, Signature Partnerships secured with industry-leading brands Anheuser-Busch, Charter Communications, Delta Air Lines, DraftKings, Kia Motors, Lexus, PepsiCo, SAP and Squarespace, all incorporate MSG’s sports and entertainment assets. Mr. Skotarczak also leads all marketing partnership strategy and sales for MSG Networks Inc., which houses two award-winning regional sports and entertainment networks – MSG Network and MSG+. MSG Networks became a standalone media company in 2015 following the spin-off of The Madison Square Garden Company.
Prior to joining MSG, Mr. Skotarczak served as President and Director for Lightning Gaming, a company he co-founded. Under his leadership, Lightning Gaming experienced unprecedented growth in less than three years of business. Before this, he was Vice President at AND 1, where he established and developed the AND 1 Entertainment Division, which was credited with launching the international basketball tour “The AND 1 Mix Tape Tour” and the television program, “Streetball: The AND 1 Mix Tape Tour,” which aired on ESPN. Before joining AND 1, Mr. Skotarczak was Vice President at HoopsTV where he managed the advertising sales and content acquisition departments, working with companies such as Coca-Cola, FootAction, Comcast, Fila and Reebok, along with top colleges, high schools and sports leagues across the nation. During his career Mr. Skotarczak has also held sales positions with the Philadelphia Eagles and Comcast-Spectacor.
In 2011, Mr. Skotarczak was named to SportsBusiness Journal’s Forty Under 40. He holds a Bachelor of Arts degree from Villanova University in Pennsylvania, where he also served as an adjunct professor.