Executive Vice President and Chief Marketing Officer
The Madison Square Garden Company
As Executive Vice President and Chief Marketing Officer of The Madison Square Garden Company (MSG), Geraldine Calpin is responsible for setting an overall marketing and digital vision for MSG that helps drive growth across the Company’s portfolio of renowned sports and entertainment assets. She works closely with MSG’s executive management team on delivering innovative brand strategies and digital platforms that engage consumers, drive value for partners and help deliver a world-class experience across all of MSG’s assets. These include iconic venues: New York’s Madison Square Garden, Hulu Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, California; The Chicago Theatre; and the Wang Theatre in Boston; professional sports teams, the New York Knicks, Rangers, and Liberty; Counter Logic Gaming, a leading North American esports organization; and live entertainment properties, including the Christmas Spectacular Starring the Radio City Rockettes. She also focuses on the brand development for the Company’s planned state-of-the-art MSG Sphere venues in Las Vegas and London.
Ms. Calpin has decades of award-winning experience spearheading world-class brands. She joined MSG in 2018 from WeWork, where she was Chief Marketing Officer – EMEA, and responsible for leading the marketing strategy for the Company’s expansion across Europe. Prior to WeWork, Ms. Calpin served as Chief Marketing and Digital Officer at Hilton Worldwide. In this role she set the strategy for enterprise-wide marketing and digital functions across 14 brands and 100+ countries – overseeing a team of more than 300 employees and annual revenue of $30 billion. Ms. Calpin joined Hilton in 2002, and over her 16-year career with the Company served in a variety of marketing and digital roles of increasing responsibility. Prior to joining Hilton, Ms. Calpin held consulting and various other roles in the hospitality industry.
An established thought leader, Ms. Calpin has been recognized as one of AdWeek’s top 4 CMOs “Transforming Marketing in a Multichannel World” (2017); AdWeek’s top 15 “Most Technology Savvy” CMOs (2017); CNN’s 11 people “changing the way we travel” (2016); and Advertising Age’s “Top Women to Watch” (2016).
Ms. Calpin received a BA in Economics and Finance from Strathclyde University in Scotland.