Executive Vice President, MSG Live
The Madison Square Garden Company
As executive vice president of MSG Live, Darren Pfeffer oversees The Madison Square Garden Company’s (MSG) live entertainment events and sets the strategic direction for MSG’s bookings, which includes exploring opportunities to develop new signature events, artist relationships and unique experiences for MSG’s customers. MSG’s entertainment portfolio includes an array of concerts, family shows, performing arts and special events that are presented or hosted in the Company’s diverse collection of venues. Those venues are: Madison Square Garden, Hulu Theater at Madison Square Garden, Radio City Music Hall, the Beacon Theatre, the Forum and The Chicago Theatre. MSG also produces outdoor festivals through Boston Calling Events, the entertainment production company responsible for New England’s premier music festival – Boston Calling. Since joining MSG in 2017, Mr. Pfeffer has overseen a period of growth within MSG’s live business – including a record-setting number of events across the Company’s venues. With a focus on multi-night and multi-market engagements, notable recent bookings have included: the continuation of Billy Joel’s historic residency at The Garden; Jerry Seinfeld’s residency at the Beacon Theatre; Tedeschi Trucks Band’s multi-year, dual-city residency at the Beacon Theatre and The Chicago Theatre; and Sebastian Maniscalco’s four sold-out shows at MSG. Mr. Pfeffer also focuses on developing relationships with artists and their teams, driving an “artist first” approach that attracts the industry’s top talent across all MSG venues.
Prior to joining MSG, Mr. Pfeffer spent more than two decades at iHeartMedia, a leading media and entertainment company, in roles of increasing responsibility. Before joining MSG, he served as senior vice president of Music and Entertainment Marketing, where he was responsible for overseeing all strategic, operational and promotional aspects of more than 160 iHeartMedia events, including high-profile properties such as the iHeartRadio Music Festival in Las Vegas, the iHeartCountry Festival and the iHeartRadio Fiesta Latina. Starting in 2006, Mr. Pfeffer served as executive producer of Z100’s Jingle Ball, turning the annual holiday concert into an iconic New York City event that is nationally televised on The CW Network. He also oversaw the multi-market iHeartRadio Jingle Ball Tour, which included stops in Los Angeles, Boston, Chicago and Miami. His experience at iHeartMedia also included spearheading the Company’s B2B event strategy and creating exceptional live experiences at key industry events around the world for leading brands. Mr. Pfeffer began his career at iHeartMedia in 1995 as an intern.
Mr. Pfeffer serves on the board of directors of TAO Group, Boston Calling Events and Musicians On Call, which brings live and recorded music to the bedsides of patients in healthcare facilities.