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Spring44 Distilling and New York Rangers Announce New Marketing Partnership to Promote Spring44 Gin

New York, NY (November 1, 2011) – Spring44 Distilling, LLC and the New York Rangers today announced a new multi-year marketing partnership. The multi-platform marketing partnership will promote Spring44 Gin, the rapidly growing American-crafted super premium gin blended with Colorado Rocky Mountain artesian spring water.

"Spring44 is thrilled to be aligned with the New York Rangers as we continue to build our brand within the New York market," said Jeff Lindauer, CEO for Spring44. "We can only hope that Spring44 Gin establishes itself as a favorite among gin aficionados with as loyal of a fan base as the New York Rangers. It is an honor to have the Madison Square Garden platform to help promote the brand."

"We are proud that Spring44 has chosen the New York Rangers and Madison Square Garden for their first-ever sports marketing partnership," said Greg Economou, EVP of revenue performance, MSG Sports. "Our passionate and loyal Rangers fans proudly represent New York, and this marketing partnership will provide Spring44 Gin with valuable brand exposure as they look to further build presence in this market."

As part of the marketing partnership, Spring44 Gin branding will be featured on the LED and GardenVision center-hung scoreboard at Madison Square Garden. In addition, fans will have the chance to participate in promotional activities in-arena presented by Spring44 Gin.

Spring44 Gin's marketing partnership with the Rangers is the company's first foray into professional sports. This partnership complements Spring44 Distilling's upcoming sponsorship of the 13th annual New York Taste event benefitting City Harvest on November 7th at Skylight Studios and the brand's recent support of Telluride Blues and Brews Festival. The New York Rangers host their home opener against the Toronto Maple Leafs at Madison Square Garden on Thursday, October 27 at 7:00pm.

About Spring44 Distilling
Spring44 Vodka, Spring44 Honey Vodka and Spring44 Gin are the premier American-crafted super premium spirits made with Colorado Rocky Mountain artesian spring water. Using some of the finest water on earth as its base ingredient, Spring44 Spirits maintain the highest level of quality by 5X distilling from American grown grain and a virgin coconut husk carbon filtration process. This, coupled with unique botanical formulations (many indigenous to Colorado), allows for a magical, harmonious blend of spirit and experience. Elevate Your Experience. Join Us At The Source. The Superior Premium Spirits Brand Made in U.S.A.

About The Madison Square Garden Company
The Madison Square Garden Company is a fully-integrated sports, media and entertainment business. The company is comprised of three business segments: MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned to work together to drive the company's overall business, which is built on a foundation of iconic venues and compelling content that the company creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports consists of owning and operating sports franchises, including the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Connecticut Whale (AHL). MSG Sports also features the presentation of a wide variety of live sporting events including professional boxing, college basketball, track and field and tennis, as well as MSG Action Sports, an action sports and lifestyle division. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from MSG's venues. MSG Media consists of the MSG Networks (MSG, MSG Plus, MSG HD and MSG Plus HD) regional sports networks and the Fuse Networks (Fuse and Fuse HD), a national television network dedicated to music. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in MSG's diverse collection of venues. These venues include Madison Square Garden, Radio City Music Hall, the Theater at Madison Square Garden, the Beacon Theatre, the Chicago Theatre and the Wang Theatre. More information is available at www.themadisonsquaregardencompany.com.

Contacts:
Stacey Escudero
212-465-5902
stacey.escudero@msg.com

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