marketing partnerships

The Madison Square Garden Company values collaboration – we believe in the power of relationships to drive business results.

  • Lexus
  • Chase
  • Delta Club
  • Bud Light
  • Coke
  • Kia Motors

All areas of our business have vital relationships with partners representing leading organizations, and we nurture those relationships.

We want to be the partner of choice for organizations looking for innovative, customized multi-platform solutions to meet their advertising and branding needs. We get to know our partners and their business needs and we offer tailored experiences that generate results.

Our portfolio of iconic venues, legendary brands and national and regional networks offer unique platforms for marketers. These unique opportunities allow our partners to connect and engage with our diverse and passionate audiences in exciting new ways.

Marquee Partner
JP Morgan Chase

In September 2010, JPMorgan Chase became The Madison Square Garden Company's first-ever Marquee Partner, the company's preeminent multi-platform, multi-venue, multi-media partnership. The partnership provides JPMorgan Chase with an unparalleled level of access for its best customers and premier brand exposure across the company's properties and brands.

Signature Partners
Anheuser-Busch

Already a long-term marketing partner of The Madison Square Garden Company, in July 2010 Anheuser-Busch became a Signature Partner of the company. The expanded partnership provides Anheuser-Busch with exposure across the company's unrivaled set of assets, including its professional sports teams, television networks, digital platforms, in-arena signage and an expanded presence in the transformed Madison Square Garden.

cocacola

In March 2010, The Coca-Cola Company and The Madison Square Garden Company celebrated 100 years of partnership and a new, expanded relationship making Coca-Cola a Signature Partner. The partnership helps build year-round presence for Coca-Cola across all The Madison Square Garden Company sports and entertainment properties in New York, including its iconic venues, professional sports teams, and regional and national television networks.

delta

In October 2009, Delta Air Lines became the Official Airline of The Madison Square Garden Company and the company’s first Signature Partner. The partnership offers Delta a highly visible presence across multiple mediums, properties and teams, establishing unparalleled exposure in New York and beyond.

Kia Motors

In October 2012, The Madison Square Garden Company and Kia Motors America announced a long-term extension and expansion of their marketing partnership, making Kia a Signature Partner of MSG. Kia is the Official Vehicle of Madison Square Garden, the Theater at Madison Square Garden, the New York Knicks, the New York Rangers the New York Liberty, college basketball and tennis at MSG, as well as the Concert Series at Madison Square Garden.

Lexus

Lexus joined with The Madison Square Garden Company as a Signature Partner in October 2012, becoming the Official Luxury Vehicle of Madison Square Garden, The Theater at Madison Square Garden, the New York Knicks, New York Rangers, New York Liberty and the Concert Series at Madison Square Garden. The partnership also provides Lexus with a prominent presence in the transformed Madison Square Garden arena, where they are the naming partner for the Madison Suite Level, which includes the 58 Madison Level Suites as well as the Madison Club.

SAP

SAP was named a Signature Partner of The Madison Square Garden Company in October 2013, becoming the Official Social Media Analytics Partner of MSG, The Theater at Madison Square Garden, the New York Knicks, New York Rangers, New York Liberty, the Concert Series at Madison Square Garden and the annual BNP Paribas Showdown tennis event at The Garden. In addition, SAP is a presenting partner of the "Defining Moments" and "Garden 366" exhibits, and a naming partner of the Madison Concourse within the Madison Square Garden Arena.

Become a Partner

If you are interested in learning more about partnership opportunities with The Madison Square Garden Company or any of its brands, please email: partnerinquiries@msg.com

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