marketing partnerships

The Madison Square Garden Company values collaboration – we believe in the power of relationships to drive business results.

  • Lexus
  • Chase Square
  • Delta Club
  • Anheuser Busch
  • Coca-Cola
  • Kia Motors
  • SAP

All areas of our business have vital relationships with partners representing leading organizations, and we nurture those relationships.

We want to be the partner of choice for organizations looking for innovative, customized multi-platform solutions to meet their advertising and branding needs. We get to know our partners and their business needs and we offer tailored experiences that generate results.

Our portfolio of iconic venues, legendary brands and national and regional networks offer unique platforms for marketers. These unique opportunities allow our partners to connect and engage with our diverse and passionate audiences in exciting new ways.

Marquee Partner
JP Morgan Chase

As the Marquee Partner of The Madison Square Garden Company, JPMorgan Chase serves as the company's preeminent multi-platform, multi-venue, multi-media partner. JPMorgan Chase has long and deep ties to Madison Square Garden, dating back over 100 years when J. Pierpont Morgan first envisioned The Garden as the world’s premier sports and entertainment venue in 1887 and helped finance the Garden II. The partnership provides JPMorgan Chase with an unparalleled level of access for its best customers and premier brand exposure across the company's properties and brands. Chase cardholders get more at Madison Square Garden venues through access to exclusive benefits, offers, and events.

Signature Partners
Anheuser-Busch

Anheuser-Busch InBev is the leading global brewer, one of the world’s top-5 consumer products companies, and one of the biggest sponsors in the Sports & Entertainment industries. Anheuser-Busch InBev’s Signature Partnership with The Madison Square Garden Company includes exposure across the company's unrivaled set of assets, including its professional sports teams, television networks, digital platforms, and in-arena signage. As part of an expanded presence in Madison Square Garden, Anheuser-Busch created the Budweiser EIGHTEEN|76 Balcony, an area that celebrates the rich history of the Anheuser-Busch and Madison Square Garden companies, as well as their deep ties to American culture, entertainment, and each other.

cocacola

In partnership for over 100 years, Coca-Cola and The Madison Square Garden Company work together to build year-round presence for Coca-Cola across all The Madison Square Garden Company sports and entertainment properties in New York, including its iconic venues, professional sports teams, and regional and national television networks, as well as The Forum in Los Angeles.

delta

In October 2009, Delta Air Lines became the Official Airline of The Madison Square Garden Company and the company’s first Signature Partner. The partnership offers Delta a highly visible presence across multiple mediums, properties and teams, establishing unparalleled exposure in New York and beyond.

Kia Motors

In October 2012, The Madison Square Garden Company and Kia Motors America announced a long-term extension and expansion of their marketing partnership, making Kia a Signature Partner of MSG. Kia is the Official Vehicle of Madison Square Garden, the Theater at Madison Square Garden, the New York Knicks, the New York Rangers the New York Liberty, college basketball and tennis at MSG, as well as the Concert Series at Madison Square Garden. A Kia Motors vehicle and interactive exhibit are on display in the Madison Square Garden Arena Chase Square entrance, allowing visitors to experience the car firsthand.

Lexus

Lexus joined with The Madison Square Garden Company as a Signature Partner in October 2012, becoming the Official Luxury Vehicle of Madison Square Garden, The Theater at Madison Square Garden, the New York Knicks, New York Rangers, New York Liberty and the Concert Series at Madison Square Garden. The partnership also provides Lexus with a prominent presence in the transformed Madison Square Garden arena, where they own the entitlement of the Madison Suite Level, as well as the Terrace Level.

SAP

SAP was named a Signature Partner of The Madison Square Garden Company in October 2013, becoming the Official Business Analytics Partner of Madison Square Garden, The Theater at Madison Square Garden, the New York Knicks, New York Rangers, New York Liberty, the Concert Series at Madison Square Garden and the annual BNP Paribas Showdown tennis event at The Garden. Within the Madison Square Garden Arena, SAP is also a naming partner of the Madison Concourse and a presenting partner of the “Defining Moments” and “Garden 366” exhibits, which pay homage to The Garden’s rich history.

Become a Partner

If you are interested in learning more about partnership opportunities with The Madison Square Garden Company or any of its brands, please email: partnerinquiries@msg.com

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