As executive vice president of MSG Live, Darren Pfeffer oversees The Madison Square Garden Company’s (MSG) live entertainment events and sets the strategic direction for MSG’s bookings, which includes exploring opportunities to develop new signature events, artist residencies and unique experiences for MSG’s customers. MSG’s live entertainment portfolio includes an array of concerts, family shows, performing arts and special events that are presented or hosted in the Company’s diverse collection of venues. Those venues are: Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, the Beacon Theatre, the Forum, The Chicago Theatre and the Wang Theatre. MSG also produces outdoor festivals through Boston Calling Events, the entertainment production company responsible for New England’s premier music festival – Boston Calling.
Prior to joining MSG in 2017, Mr. Pfeffer spent more than two decades at iHeartMedia, a leading media and entertainment company, in roles of increasing responsibility. Most recently, he served as senior vice president of Music and Entertainment Marketing, where he was responsible for overseeing all strategic, operational and promotional aspects of more than 160 iHeartMedia events, including high-profile properties such as the iHeartRadio Music Festival in Las Vegas, the iHeartCountry Festival and the iHeartRadio Fiesta Latina. Starting in 2006, Mr. Pfeffer served as executive producer of Z100’s Jingle Ball, turning the annual holiday concert into an iconic New York City event that is nationally televised on The CW Network. He also oversaw the multi-market iHeartRadio Jingle Ball Tour, which included stops in Los Angeles, Boston, Chicago and Miami. His experience at iHeartMedia also included spearheading the Company’s B2B event strategy and creating exceptional live experiences at key industry events around the world for leading brands. Mr. Pfeffer began his career at iHeartMedia in 1995 as an intern.