The Madison Square Garden Company Announces Pandora Jewelry As The Official Jewelry Partner Of The 2017 Christmas Spectacular Starring The Radio City Rockettes
New York, NY (June 9, 2017) - The Madison Square Garden Company (MSG) announced today that PANDORA Jewelry will be the “Official Jewelry Partner of the Christmas Spectacular Starring the Radio City Rockettes.” As the official jewelry partner of the production, Christmas Spectacular guests will have access to PANDORA products, PANDORA will create a number of special experiences at Christmas Spectacular performances throughout the 2017 season and the Radio City Rockettes will make various appearances, including at this week’s JCK Trade Show at the Mandalay Bay Resort & Casino in Las Vegas to officially kick off the partnership.
“This partnership brings together two incredibly strong, dynamic brands and we are delighted to welcome PANDORA Jewelry to the Radio City family,” said Ron Skotarczak, executive vice president marketing partnerships, The Madison Square Garden Company. “Through this partnership, PANDORA will have a powerful platform at Radio City Music Hall to reach the one million annual guests of the Christmas Spectacular and fans of both brands will have access to products and exclusive content that will make their holiday traditions complete.”
As an official partner of the Christmas Spectacular, PANDORA will have a prominent marketing and brand presence inside Radio City Music Hall including a pop-up shop in the Grand Lounge. Beginning November 2017, a co-branded Radio City Rockettes and PANDORA jewelry limited edition charm and ornament will be available for purchase in PANDORA stores as well as in the pop-up shop in the Grand Lounge. Additionally, the Radio City Rockettes will appear in upcoming PANDORA holiday activations and will participate in a meet-and-greet event at a PANDORA store in New York City.
“We are thrilled to join forces and bring together two iconic brands that both seek to inspire and connect deeply with their loyal fans,” said Charlotte Watson, Vice President, Marketing, PANDORA U.S. “Whether attending the Christmas Spectacular with the Radio City Rockettes or shopping for the perfect piece of PANDORA jewelry, we look forward to bringing to life all the ways to see and experience the wonderful this holiday season.”
The Christmas Spectacular Starring the Radio City Rockettes will run from November 10, 2017 through January 1, 2018. The 2017 production features dazzling Rockettes dance numbers, spectacular costumes and state-of-the-art technology.
Performances of the 2017 Christmas Spectacular Starring the Radio City Rockettes® begin November 10, 2017 and run through January 1, 2018 at Radio City Music Hall®. Please visit www.rockettes.com/christmas for more information. Guided tours of Radio City Music Hall are available daily. For more information, visit StageDoorTour.com or call 212-247-4777.
About The Madison Square Garden Company
The Madison Square Garden Company (MSG) is a world leader in live sports and entertainment experiences. The company presents or hosts a broad array of premier events in its diverse collection of iconic venues: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, CA; The Chicago Theatre; and the Wang Theatre in Boston. Other MSG properties include legendary sports franchises: the New York Knicks (NBA), the New York Rangers (NHL) and the New York Liberty (WNBA), along with two development league teams -- the Westchester Knicks (NBADL) and the Hartford Wolf Pack (AHL). In addition, the Company features popular original entertainment productions -- the Christmas Spectacular and New York Spectacular – both starring the Radio City Rockettes, and through Boston Calling Events, produces outdoor festivals, including New England’s preeminent Boston Calling Music Festival. Also under the MSG umbrella is TAO Group, a world-class hospitality group with globally-recognized entertainment dining and nightlife brands: Tao, Marquee, Lavo, Avenue, The Stanton Social, Beauty & Essex and Vandal. More information is available at www.themadisonsquaregardencompany.com