MSG Entertainment Names Sid Greenfeig Senior Vice President of West Coast Business Operations for the Forum in Inglewood, California
New York, NY (December 16, 2013) - MSG Entertainment (MSGE) today announced that Sid Greenfeig has been named senior vice president, west coast business operations for the Forum in Inglewood, California. In this role, Sid will serve as The Madison Square Garden Company’s (MSG) business leader and ambassador to the Southern California market and will be responsible for all aspects of the Forum’s business operations.
“We are thrilled to welcome Sid as we approach the highly anticipated re-opening of the ‘Fabulous’ Forum,” said Melissa Ormond, president, MSG Entertainment. “With his experience in the live entertainment industry, Sid will play an important role in all aspects of our Southern California business and will be extremely valuable in ensuring the success of the Forum.”
Mr. Greenfeig will oversee business operations for the Forum, including bookings, marketing and sales and service, and serve as the Forum’s and MSG’s representative with various external groups, including the Southern California community and government officials. He will work closely with the Forum’s vice president and general manager, Nick Spampanato, and capitalizing on Nick’s Facilities expertise, Sid will ensure the efficient and effective operation of the venue. He will work collaboratively with business unit leaders to develop, execute and support strategic plans. This position will also oversee any new potential business initiatives for the West Coast.
“I am excited to join MSG Entertainment as we prepare to return the Forum – an iconic venue with a rich and storied history – to its celebrated position in Southern California,” said Mr. Greenfeig. “I look forward to contributing to the ongoing growth of The Madison Square Garden Company’s west coast business operations as we strive to make the Forum a premier music and entertainment destination by providing one-of-a-kind experiences for our customers.”
Prior to joining MSGE, Mr. Greenfeig was the director of business development for Live Nation Arenas where he was responsible for client relations and growth of the division. Before that, Mr. Greenfeig served as director of touring for Live Nation in Los Angeles, CA where he was responsible for the day to day business operations for all national tours; and as the vice president of entertainment for Sunrise Sports & Entertainment he oversaw all aspects of the entertainment department at the BB&T Center in Sunrise, FL.
Mr. Greenfeig holds a Bachelor of Science in Finance from the University of Maryland.
Mikyl Cordova / MSG Entertainment
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About Madison Square Garden Entertainment
MSG Entertainment (MSGE), the live entertainment arm of The Madison Square Garden Company (Nasdaq: MSG), is a worldwide entertainment company recognized for its signature combination of event production and entertainment marketing. In addition to the nearly 900 entertainment concerts and events that take place each year at Radio City Music Hall, Madison Square Garden, The Theater at Madison Square Garden, the Beacon Theatre, The Chicago Theatre, and the Forum in Inglewood, California, MSGE has an exclusive co-booking agreement with Boston’s Citi Performing Arts Center/ Wang Theatre. MSG Entertainment's live events include the Radio City Christmas Spectacular, which has played to more than 70 million people in 88 different cities across North America. More than five million people attend MSG Entertainment branded events annually including concerts, special events, and family attractions.
About The Forum
The Forum is set to open on January 15, 2014 with the Eagles, following a complete reinvention that will make the arena the largest indoor performance venue in the country designed with a focus on music and entertainment. Architecturally, the interior of the bowl will be completely modernized and feature flexible seating, ranging from 17,500 seats to 8,000 seats, enabling the venue to attract a wide variety of events. In addition to completely refurbished concourses, fans will enjoy approximately 8,000 square feet of new event level hospitality offerings, including food and beverage, merchandise and bathrooms. A tinted glass wall will separate this concession area from the arena floor, ensuring fans do not miss a moment of the performance. Additionally, the Forum will deliver a one-of-a-kind experience for artists thanks to its superior acoustics, intimate ambiance and state-of-the-art facilities. The new Forum was designed with artists in mind and will include seven, star-caliber dressing rooms that feature upgraded amenities, providing an unparalleled experience for all entertainers and performers.
About The Madison Square Garden Company
The Madison Square Garden Company is a fully-integrated sports, media and entertainment business. The Company is comprised of three business segments: MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned to work together to drive the Company's overall business, which is built on a foundation of iconic venues and compelling content that the company creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports owns and operates the following sports franchises: the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Hartford Wolf Pack (AHL). MSG Sports also features the presentation of a wide variety of live sporting events including professional boxing, college basketball, bull riding and tennis. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from the Company’s venues. MSG Media’s television networks consist of regional sports networks, MSG Network and MSG+, collectively referred to as MSG Networks; and Fuse, a national television network dedicated to music. MSG Networks also include high-definition channels, MSG HD and MSG+ HD, and Fuse includes its high-definition channel, Fuse HD. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Rockettes. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in the Company’s diverse collection of venues. These venues consist of Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, the Beacon Theatre, the Forum in Inglewood, CA, The Chicago Theatre, and the Wang Theatre in Boston, MA. More information is available at www.themadisonsquaregardencompany.com.