NEWS

The Madison Square Garden Company Wins 12 PromaxBDA Sports Media Marketing Awards

MSG Networks Tops the Regional and Local Awards with 10 Wins

New York Rangers Capture Two National Honors


New York, NY (November 22, 2013) - The Madison Square Garden Company won 12 of the prestigious 2013 PromaxBDA Sports Media Marketing Awards, which were handed out Tuesday night at Capitale in New York City. The national competition recognizes outstanding marketing, promotion and design work from cable and broadcast companies, sports leagues, teams and governing bodies.

“We are extremely proud to be recognized as the best in the industry in delivering world-class marketing and promotion,” said Hank Ratner, president and chief executive officer of The Madison Square Garden Company. “We’re proud to set the standard for excellence and creativity, and applaud the creative talent of our committed teams at MSG Media and MSG Sports.”

MSG Networks, which is part of the company’s MSG Media division and consists of MSG Network and MSG+, was honored with 10 total awards in the Regional and Local Division, more than any other regional network or local station in the country. MSG Networks received six Gold Awards, including four for its popular music-themed Knicks telecasts, “Friday Night Knicks,” which was recognized for Best Overall Integrated Marketing Campaign, Best TV/Video Campaign and Best Editing.

The New York Rangers, part of the MSG Sports division, captured two awards, including a Gold Award in the Intra-League Division for Best Integrated Team Marketing and Branding Campaign for the team’s “NYR Believe” campaign.

A complete list of awards for MSG Networks and the Rangers is included below:

2013 PromaxBDA Sports Media Marketing Awards

REGIONAL & LOCAL DIVISION

BEST INTERACTIVE OR SOCIAL MEDIA
Gold: “#IWATCHMSG” Campaign
MSG Networks

BEST OVERALL INTEGRATED MARKETING CAMPAIGN
Gold: “Friday Night Knicks” Campaign
MSG Networks

BEST PRINT, POSTER OR OUTDOOR CAMPAIGN
Gold: Knicks Season Launch Manifesto Ads
Silver: 2013 NHL Season Opener Print
MSG Networks

BEST TV/VIDEO CAMPAIGN
Gold: “Friday Night Knicks” TV Campaign
MSG Networks

BEST EDITING
Gold: “Friday Night Knicks” Open
MSG Networks

BEST DIRECTING
Silver: “Friday Night Knicks” Open
MSG Networks

BEST USE OF MUSIC
Gold: “Dream Week” – Giants on MSG :30
Silver: “It’s a Wonderful World on MSG” – Hockey is Back :30
MSG Networks

BEST LONG-FORM PROMO
Silver: “You Are Here”
MSG Networks

INTRA-LEAGUE DIVISION

NHL: BEST INTEGRATED TEAM MARKETING AND BRANDING CAMPAIGN
Gold: “NYR Believe”
New York Rangers

TEAMS DIVISION

BEST USE OF AN ATHLETE
Silver: “Go Skate!” TV Spot – Ryan Callahan
New York Rangers

About The Madison Square Garden Company
The Madison Square Garden Company is a fully-integrated sports, media and entertainment business. The Company is comprised of three business segments: MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned to work together to drive the Company's overall business, which is built on a foundation of iconic venues and compelling content that the company creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports owns and operates the following sports franchises: the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Hartford Wolf Pack (AHL). MSG Sports also features the presentation of a wide variety of live sporting events including professional boxing, college basketball, bull riding and tennis. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from the Company’s venues. MSG Media’s television networks consist of regional sports networks, MSG Network and MSG+, collectively referred to as MSG Networks; and Fuse, a national television network dedicated to music. MSG Networks also include high-definition channels, MSG HD and MSG+ HD, and Fuse includes its high-definition channel, Fuse HD. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Rockettes. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in the Company’s diverse collection of venues. These venues consist of Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, the Beacon Theatre, the Forum in Inglewood, CA, The Chicago Theatre, and the Wang Theatre in Boston, MA. More information is available at www.themadisonsquaregardencompany.com.

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