NEWS
New York Knicks Launch New Mobile Application
New Free App Integrates KnicksNow Fan Community and Brings
24/7 Knicks Access to Fans Via Their Mobile Phones
Fans Can Call **KNICKS (**564257) from iPhone or Android Phones to Download App
New York, NY (February 3, 2012) - The New York Knickerbockers announced today the launch of a new free mobile application for fans. The new mobile app will integrate the Knicks popular online community platform KnicksNow.com that was launched last season, providing fans 24/7 on the go access to all the information they want to know about their favorite team in a simple, fan-friendly user interface.
The Knicks mobile app will offer fans live scores and in-game statistics, player bios, schedule and ticket purchase links, along with the latest KnicksNow content including exclusive coverage from MSG Training Center, one-on-one player interviews, links to game highlights on KnicksNow.com, photo galleries, and official team Facebook and Twitter feeds. New features will be added in the coming months, as well as a version designed specifically for iPad.
The new Knicks mobile app is available for iPhone and Android and has an easy text to download option. Fans simply call **KNICKS (**564257) from their mobile phones and they will receive a text message response with a downloadable link for the app.
"This is a breakthrough app for Knicks fans who can now follow the team wherever they are with up-to-the-minute news, scores, stats and all of the behind-the-scenes content they love from KnicksNow," said Howard Jacobs, executive vice president, marketing and sales, MSG Sports. "This is another part of our total fan engagement strategy, continuing to find new and innovative ways to ensure that our passionate and loyal Knicks fans can always stay connected to the team and share and socialize with other fans."
The Knicks social media and interactive platforms continue to be go-to destinations for fans. In the last year, the team has nearly quadrupled its number of likes on Facebook reaching more than 1.4 million likes, and followers on Twitter have increased 15-fold topping 183k followers. In addition, traffic on NYKnicks.com and KnicksNow.com is up more than 84% year-over-year.
The NBA's New York Knickerbockers basketball team, in its 66th year of operation is part of The Madison Square Garden Company, a fully-integrated sports, media and entertainment business. The Company is comprised of three business segments: MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned to work together to drive the Company's overall business, which is built on a foundation of iconic venues and compelling content that the company creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports consists of owning and operating sports franchises, including the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Connecticut Whale (AHL). MSG Sports also features the presentation of a wide variety of live sporting events including professional boxing, college basketball, track and field and tennis. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from the Company's venues. MSG Media consists of the MSG Networks (MSG, MSG Plus, MSG HD and MSG Plus HD) regional sports networks and the Fuse Networks (Fuse and Fuse HD), a national television network dedicated to music. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in the Company's diverse collection of venues. These venues include Madison Square Garden, Radio City Music Hall, the Theater at Madison Square Garden, the Beacon Theatre, the Chicago Theatre and the Wang Theatre. More information is available at www.themadisonsquaregardencompany.com.
Contacts:
Knicks Public Relations
(212) 465-6471
