New York Rangers and Volkswagen Announce New Marketing Partnership and In-arena Fan Contest
Rangers Fans Offered the Chance to Win 10 Volkswagen Vehicles Throughout the Season
New York, NY (September 22, 2010) - The New York Rangers and Volkswagen of America, Inc. today announced a new multi-platform marketing partnership for the 2010-11 season, including in-arena, online and on-air activation. The partnership is highlighted by a first-of-its-kind in-arena fan contest, the "Shoot. Score. Drive. Challenge," which will offer Blueshirt faithful the opportunity to win 10 different Volkswagen vehicles throughout the season, including the all-new 2011 Jetta.
"The Rangers partnership is a great opportunity for us to leverage local sports, underscoring our commitment to Tri-state area Volkswagen dealers and supporting key product launches," said Greg Swetoha, region director, Volkswagen of America, Inc. "As Volkswagen continues to expand its footprint in the U.S., we look to find new and exciting ways to create a difference in the communities where we live and work."
"We are excited to partner with Volkswagen to offer our loyal and passionate Rangers fans the opportunity to win a lease on one of ten different Volkswagen models," said Greg Elliott, senior vice president of marketing partnerships, MSG Sports. "This is a fully integrated partnership that will provide Volkswagen with premium brand exposure at Madison Square Garden, on MSG Network, and across our digital platforms, while also providing a fun, interactive opportunity for our fans."
The centerpiece to the new partnership is the launch of Volkswagen's "Shoot. Score. Drive. Challenge." At ten games throughout the season, one lucky fan will take a shot from the far blue line for the chance to win a two-year lease on a Volkswagen vehicle. Volkswagen will highlight and offer fans the opportunity to win ten different models throughout the season. Fans can enter the "Shoot. Score. Drive. Challenge" by texting a keyword to a shortcode to be revealed throughout the season in-arena and on MSG Network, or by going online to NYRangers.com. The contest will be promoted in-arena, at NYRangers.com, on MSG Network, and in tri-state area Volkswagen dealerships. Fans can visit Tristatevw.com to learn more about Volkswagen's top-selling models.
As part of the partnership Volkswagen will also receive in-ice logo placement for the season, custom branding on a zamboni, and vehicle displays in the Mall Area at Madison Square Garden during select Rangers games. In addition, the partnership includes exposure on MSG Network, where Volkswagen will promote the Power Play during games.
To kick-off the 2010-11 Rangers season and get fans warmed up for the "Shoot. Score. Drive. Challenge," the Rangers and Volkswagen are hosting an event for fans on Wednesday, September 22 from 1:00pm–3:00pm outside Madison Square Garden. Fans will have the chance to shoot for tickets to an upcoming Rangers game and meet Rangers alumni Ron Duguay and Nick Fotiu.
The Rangers begin their season on Thursday, September 23 at 7:00pm in a preseason matchup against the New Jersey Devils at Madison Square Garden.
Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the New Beetle, New Beetle convertible, Golf, GTI, Jetta, Jetta SportWagen, Eos, Passat, Passat Wagon, CC, Tiguan, Touareg 2 and Routan through approximately 600 independent U.S. dealers. All 2010 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.
About Madison Square Garden
Madison Square Garden (NASDAQ: MSG) is a fully-integrated sports, entertainment and media business. The company is comprised of three business segments: MSG Sports, MSG Entertainment and MSG Media, which are strategically aligned to work together to drive MSG's overall business, which is built on a foundation of iconic venues and compelling content that MSG creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports consists of owning and operating sports franchises, including the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Hartford Wolf Pack (AHL). MSG Sports also features other sports properties, including the presentation of a wide variety of live sporting events including professional boxing, college basketball, track and field and tennis. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes, throughout the country. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in MSG's diverse collection of venues. These venues include Madison Square Garden, Radio City Music Hall, the Theater at Madison Square Garden, the Beacon Theatre, the Chicago Theatre and the Wang Theatre. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from MSG's venues. MSG Media consists of the MSG Networks (MSG, MSG Plus, MSG HD and MSG Plus HD) regional sports networks and the Fuse Networks (Fuse and Fuse HD), a national television network dedicated to music. MSG Media is also responsible for managing interactive initiatives across all business segments. More information is available at www.msg.com.
MSG: Stacey Escudero
Volkswagen: Mya Walters