New York Rangers Announce Weeklong 85th Anniversary Celebration
New York Rangers Heritage Week: November 12-17
New York, NY (November 8, 2010) - The 2010-11 hockey season marks the New York Rangers 85th Anniversary of the franchise. In honor of this special anniversary, the New York Rangers are unveiling Heritage Week, a weeklong schedule of activities and programming from November 12-17 that will provide fans with multiple opportunities to help celebrate the team's great history. The celebration will kick off on November 12, when the New York Rangers unveil a brand new third jersey that the team will wear during select regular season games. The jersey is a contemporized throwback that will pay homage to the team's rich history and iconic alumni. A special version of the jersey featuring unique embellishments will be available exclusively at Madison Square Garden.
85th Anniversary Celebration
Heritage Week will begin on Friday, November 12 with two grand launch events taking place at the Rink at Rockefeller Center and the NHL Powered by Reebok store on 6th Avenue. Both events will feature appearances by a host of top current Rangers players as well as Rangers alumni including Brian Leetch, Eddie Giacomin, Adam Graves, Ron Duguay, Nick Fotiu, Vic Hadfield, Brian Mullen, Gilles Villemure and Pete Stemkowski.
The celebration event at Rockefeller Center will be presented by The Delta SkyMiles® Credit Card from American Express and will feature a free public skate for fans from 8 PM-midnight following the official unveiling of the team's third jersey during ceremonies beginning at 7:00PM. Simultaneously, the NHL Store will be offering Blueshirt fans the opportunity to be the first to don the exclusive new Rangers jersey when they open their doors for a special event from 6-10PM. The lucky costumer who makes the very first purchase of the 85th anniversary jersey will win a prize package that includes tickets to the November 17 Rangers home game against the Boston Bruins, where the team will skate in their heritage jerseys for the first time. Rangers past and present will stop by the NHL Store throughout the night, stepping into the radio booth for interviews for Sirius/XM's NHL Live! show. Fans will have the opportunity to submit questions for the radio interviews, win raffle prizes and giveaways.
Throughout the week, Blueshirt fans will be treated to a special Hockey Hall of Fame exhibit located at the mall area in front of The Garden. Featured items will include Conn Smythe, Norris, Calder and Vezina Trophies, game-used equipment from Ranger greats as well as a one-of-a-kind display area highlighting the evolution of the Rangers jersey ranging from the original 1926 jersey to the 85th Anniversary Heritage Jersey.
The weeklong celebration will culminate on Wednesday, November 17 with a special Heritage Night presented by American Express at The Garden when the Rangers wear the jersey for the first time against the Boston Bruins.
Digital Activation: Stick Salute Challenge and Anniversary Microsite
Blueshirt fans in New York City and beyond will have the opportunity to participate in Heritage Week through the Stick Salute Challenge, a cross-platform online and mobile program to win exclusive Rangers prizes including limited edition 85th Anniversary hockey sticks and autographed team memorabilia. The stick salute challenge will extend throughout the week and will include a virtual scavenger hunt that fans can access through Facebook, Twitter, FourSquare and through their mobile devices. [facebook.com/nyrangers].
The Rangers will also debut a 85th Anniversary microsite on newyorkrangers.com that will feature a moderated Twitter feed featuring fan generated content and an interactive history timeline that will enable fans to personalize their experience via Facebook Connect functionality. The microsite is presented by Ford.
Tri-State Area Skating Parties
On Saturday, November 13, several official Rangers partner community ice rinks will be hosting free public skating sessions to celebrate the New York Rangers 85th Anniversary. The skating sessions will feature appearances by New York Rangers alumni, raffles and fan giveaways at the following locations and times:
• Floyd Hall Arena – 1:15-3:15PM featuring Ron Duguay
• Danbury Arena – 1:30–3:30PM featuring Vic Hadfield
• Brewster Arena – 3:00–4:30PM featuring Vic Hadfield
• World Ice Arena – 12:00-1:30PM featuring Eddie Giacomin
• Staten Island Skating Pavilion – 2:30-4:30PM featuring Nick Fotiu
• Stergiopoulos Rink – 2:30-4:30PM featuring Eddie Giacomin
For media inquiries and requests, please contact Lauren Buchman 212-465-6487 / firstname.lastname@example.org.
About Madison Square Garden
Madison Square Garden is a fully-integrated sports, entertainment and media business. The company is comprised of three business segments: MSG Sports, MSG Entertainment and MSG Media, which are strategically aligned to work together to drive MSG's overall business, which is built on a foundation of iconic venues and compelling content that MSG creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports consists of owning and operating sports franchises, including the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Hartford Wolf Pack (AHL). MSG Sports also features other sports properties, including the presentation of a wide variety of live sporting events including professional boxing, college basketball, track and field and tennis. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes, throughout the country. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in MSG's diverse collection of venues. These venues include Madison Square Garden, Radio City Music Hall, the Theater at Madison Square Garden, the Beacon Theatre, the Chicago Theatre and the Wang Theatre. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from MSG's venues. MSG Media consists of the MSG Networks (MSG, MSG Plus, MSG HD and MSG Plus HD) regional sports networks and the Fuse Networks (Fuse and Fuse HD), a national television network dedicated to music. MSG Media is also responsible for managing interactive initiatives across all business segments. More information is available at www.msg.com.