New York Knicks Launch

New First-of-its-Kind Online Community Platform Provides Fans 24/7 Access to Everything Knicks

New York, NY (December 15, 2010) - The New York Knickerbockers today announced the launch of a first-of-its-kind professional sports online community, The new, next-generation site will provide fans with 24/7 access to everything Knicks including exclusive video clips of players, coaches and fans, game highlights, photo galleries, online chats, players Twitter and Facebook feeds, the latest Knicks news stories, and much more.

" is the next digital step in our total fan engagement strategy. It's the ultimate, best of the best destination for our most passionate and loyal fans to access exclusive behind the scenes content on the team and fully engage with other Knicks fans and our players in the dynamic, ever-changing conversation that's taking place across the social media landscape," said Howard Jacobs, executive vice president, marketing and sales, MSG Sports. "The site enables fans to join the Knicks dialog online and create, post, share and shape the most exciting, topical content around the team and be rewarded for their contributions. With excitement at Madison Square Garden at its highest in many years, we are committed to finding new and innovative ways to connect the team with the city and our passionate fans."

KnicksNow will provide fans with a continuous array of new and compelling Knicks content that they can consume, discuss with other fans, and share broadly through their social networks. This collection of insider, third party, and fan-generated content is organized into a series of programming features:

  • Knicks Headlines: The latest Knicks news from around the web and blogosphere
  • Bockers in 140: The latest Twitter musings from the Knicks players, staff and fans
  • Click & Roll: A curated collection of the day's most compelling Knicks stories and images
  • Player Profiles: Dedicated player destinations featuring exclusive video, photos, and Twitter/ Facebook feeds
  • In the Paint: Knicks uber-fan and artist Joe Petruccio creates an exclusive painting after each Knicks game
  • Game Highlights: Complete video highlights of each game
  • The Collection: A photo gallery capturing the best images from every Knicks game
  • This Date in Knicks History: Top moments from 65 years of Knicks history in photos and video
  • Co-Caption: Fans submit photo captions, the winner is selected by fans and celebrated on the site

KnicksNow is designed to encourage and reward fan participation. Fans earn points by engaging with other fans, sharing content, and contributing to the community. Points can be redeemed for tickets, Knicks gear and to earn access to special opportunities available only on KnicksNow. The site also allows fans to share content with their friends and other fans through their social networks on Facebook and Twitter.

Throughout the season, new applications and features will be added to the site, including a mobile version of KnicksNow that helps fans on the go find venues to watch Knicks games with other fans, interactive tools that allow fans to create polls and debates on KnicksNow, and functionality that enhances the real time game experience live and on TV.

The Knicks have made a strong push in the social media space. In the last six months, the team has seen triple digit percentage growth on Facebook reaching more than 250,000 likes and a double digit percentage increase on Twitter with nearly 45,000 followers. In addition, traffic on is up more than 40% year over year.

About the Knicks
The NBA's New York Knickerbockers basketball team, entering into its 65th year of operation is part of Madison Square Garden, a fully-integrated sports, entertainment and media business. The company is comprised of three business segments: MSG Sports, MSG Entertainment and MSG Media, which are strategically aligned to work together to drive MSG's overall business, which is built on a foundation of iconic venues and compelling content that MSG creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports consists of owning and operating sports franchises, including the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Connecticut Whale (AHL). MSG Sports also features other sports properties, including the presentation of a wide variety of live sporting events including professional boxing, college basketball, track and field and tennis. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes, throughout the country. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in MSG's diverse collection of venues. These venues include Madison Square Garden, Radio City Music Hall, the Theater at Madison Square Garden, the Beacon Theatre, the Chicago Theatre and the Wang Theatre. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from MSG's venues. MSG Media consists of the MSG Networks (MSG, MSG Plus, MSG HD and MSG Plus HD) regional sports networks and the Fuse Networks (Fuse and Fuse HD) a national television network dedicated to music. MSG Media is also responsible for managing interactive initiatives across all business segments. More information is available at

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