Foxwoods Resort Casino and Madison Square Garden Extend and Expand Marketing Partnership
Innovative "Foxwoods Final Five" Platform Provides Foxwoods Exclusive Advertising Presence
During Final Five Minutes of Team Telecasts and In-Arena
New York, NY (December 7, 2010) - Foxwoods Resort Casino, the premier resort casino destination on the East Coast, and Madison Square Garden announced today that they have extended and expanded their marketing partnership. The new agreement is highlighted by the innovative new "Foxwoods Final Five" platform that provides Foxwoods with exclusive advertising rights to the final five minutes of New York Knicks (NBA), New York Rangers (NHL), New York Islanders (NHL), and New Jersey Devils (NHL) home game telecasts on MSG and MSG Plus. The platform also extends in-arena at Madison Square Garden for Knicks and Rangers games. The multi-year partnership, which is part of a fully integrated marketing deal with MSG, marks the first time a sponsor has acquired exclusive in-game promotions during the last five minutes of a game telecast.
"The last five minutes of any sporting event are the most exciting and widely viewed part of the game, so the 'Foxwoods Final Five' presents a signature opportunity for Foxwoods to engage a captive audience in the world's largest media market while they are intently watching the teams they love," said Chief Marketing Officer for Mashantucket Pequot Gaming Enterprises Robert Victoria. "Sports are a way of life in the tri-state area, and our partnership with MSG helps Foxwoods promote everything our award-winning property has to offer to an incredibly passionate sports fan base."
In addition to the broadcast component, "Foxwoods Final Five" extends into the legendary MSG venue where Foxwoods will become the exclusive in-arena advertiser during the last five minutes of every Knicks and Rangers home game. The multi-year agreement designates Foxwoods as an Official Partner of the Knicks, Rangers, Liberty and MSG Networks. The partnership increases Foxwoods' visibility in the New York area and beyond, giving North America's largest resort casino brand integration across many of MSG's promotional and marketing platforms, including arena signage, in-game promotions and features, and outdoor visibility on the Garden's 7th and 8th Avenue Marquees.
"Foxwoods has been an MSG partner for nearly two years and we continue to expand the relationship to include innovative and exciting opportunities for them to showcase their brand to tri-state area consumers," said Greg Elliott, senior vice president, marketing partnerships, MSG Sports. "The 'Foxwoods Final Five' represents another way that MSG is able to offer marketing partners unique integration opportunities with our teams, venues and networks that no other company in New York can provide."
Art Ventura, senior vice president, sales, MSG Media added: "This partnership represents a brand new way to integrate partners into an exciting part of the game telecast. MSG Media is one of the few television outlets in the country that can provide this collection of assets – five professional teams – in which a partner could own the last five minutes of a telecast, and we are proud to partner with Foxwoods on this unique program."
With this new agreement, Foxwoods adds another program to its industry leading sponsorship portfolio and continues to expand its brand beyond gaming to connect with customers across markets and generations. Foxwoods' sponsorship of the New York Liberty announced earlier this year is a first-of-its-kind partnership for an Eastern Conference WNBA team, netting the resort casino prominent logo placement on the Liberty's team jerseys and on-court logo presence.
Foxwoods has significantly increased its presence in the New York metro area over the past year by securing other high-profile marketing sponsorships including: naming rights to the Foxwoods Theatre in Times Square, formerly the Hilton Theater and home of the highly-anticipated Spider-Man: Turn Off the Dark Broadway production; a partnership with the New York Racing Association, Inc. (NYRA) that features naming rights to three major graded stakes races; and an agreement to become the New Jersey Nets' official resort casino, providing Foxwoods with significant exposure in Atlantic City's backyard.
About Foxwoods and MGM Grand at Foxwoods
North America's largest casino, Foxwoods Resort Casino® is located at the Mashantucket Pequot Indian reservation in the midst of the rolling hills of southeastern Connecticut, easily accessible from Boston, New York, Hartford, and Providence. Owned by the Mashantucket Pequot Tribe, Foxwoods has something for everyone as the East Coast's premier entertainment destination. Four award-winning hotels offer accommodations to suit every budget, along with luxury butler-serviced villas, extensive retail offerings, and more than 30 dining establishments featuring everything from world-class gourmet cuisine to casual fare. Six casinos offer non-stop gaming excitement with more than 6,600 slots and 360 table games; 97 poker tables in the only WPT World Poker Room™ on the East Coast; a High Stakes Bingo hall; and Ultimate Race Book. The renowned Norwich Spa at Foxwoods and the tranquil oasis of G-Spa provide the perfect escape to recharge the mind, body, and soul. Meetings and convention goers will find more than 115,000 square feet of meeting space, including the largest column-free ballroom in the northeast, MGM's 50,000 square foot Premiere Ballroom. Two acoustically-perfected theaters offer weekly entertainment for all ages. The original state-of-the-art Fox Theater, seating 1,400, was opened in 1993 by the legendary Frank Sinatra. The majestic 4,000-seat MGM Grand Theater hosts an impressive variety of weekly headline entertainment. Conveniently located adjacent to Foxwoods is Lake of Isles™, featuring two 18-hole championship golf courses designed by Rees Jones and a state-of-the-art Golf Academy. Foxwoods supports responsible gaming, and plays a leadership role in the Connecticut Council of Problem Gambling, of which it was a founding entity. For more information, call 800-FOXWOODS or visit www.foxwoods.com.
About the Mashantucket Pequot Tribal Nation
The Mashantucket Pequots are a native Algonquin people in southeastern Connecticut, having endured centuries of conflict, survival, and continuity on and around one of America's oldest Indian reservations, established in 1666. As the first native people within the borders of the continental United States to suffer attempted genocidal massacre by Puritan Colonists in 1637, the Pequots and their repatriation is an unprecedented story of restoration exhibited in detail at the Tribe's world-class Museum and Research Center (www.pequotmuseum.org). Today the Mashantucket Pequot Tribal Nation owns the largest resort casino in the world, Foxwoods Resort Casino (http://www.foxwoods.com), along with several other economic ventures including the Lake of Isles Golf Course (www.lakeofisles.com), a joint-venture partnership establishing the MGM Grand at Foxwoods, and Foxwoods Development Company dedicated to world-class resort development throughout the United States and Caribbean. All together, the Mashantucket Pequot Tribal Nation remains one of the State of Connecticut's highest tax payers and largest employers. Likewise, the Tribe provides significant financial contributions to state and local nonprofit organizations that support neighboring communities.
About Madison Square Garden
Madison Square Garden (NASDAQ: MSG) is a fully-integrated sports, entertainment and media business. The company is comprised of three business segments: MSG Sports, MSG Entertainment and MSG Media, which are strategically aligned to work together to drive MSG's overall business, which is built on a foundation of iconic venues and compelling content that MSG creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports consists of owning and operating sports franchises, including the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Hartford Wolf Pack (AHL). MSG Sports also features other sports properties, including the presentation of a wide variety of live sporting events including professional boxing, college basketball, track and field and tennis. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes, throughout the country. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in MSG's diverse collection of venues. These venues include Madison Square Garden, Radio City Music Hall, the Theater at Madison Square Garden, the Beacon Theatre, the Chicago Theatre and the Wang Theatre. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from MSG's venues. MSG Media consists of the MSG Networks (MSG network, MSG Plus, MSG HD and MSG Plus HD) regional sports networks and the Fuse Networks (Fuse and Fuse HD) a national television network dedicated to music. MSG Media is also responsible for managing interactive initiatives across all business segments. More information is available at www.msg.com.
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