Fashion Takes Center Court at Madison Square Garden

New York Knicks and Hugo Boss Announce First-Time Marketing Partnership


New York, NY (October 27, 2010) - The New York Knickerbockers and HUGO BOSS today announced a first-time marketing partnership, placing the leading fashion brand in front of Knicks fans at Madison Square Garden. The multi-year partnership will begin this season. The Knicks home opener is on Saturday, Oct. 30 against the Portland Trail Blazers.

"Globally, HUGO BOSS has a strong presence with individual partnerships in Soccer, Formula 1, Competitive Sailing, and Golf. Adding Basketball will only further enhance the HUGO BOSS presence globally and domestically. We are looking forward to the new and exciting partnership between HUGO BOSS, the Knicks and Madison Square Garden," said Mark Brashear, Chairman and CEO of HUGO BOSS, the Americas.

"We are excited to have HUGO BOSS join our lineup of first-class brands partnering with the Knicks this season," said Greg Elliott, senior vice president of marketing partnerships, MSG Sports. "This partnership really focuses around fan engagement and interaction, which is core to all our marketing partnerships. We will have the new look Knicks on the court, and HUGO BOSS will be showcasing some of the best fashion looks of our fans and players throughout the season."

The new partnership is highlighted by interactive features on fan and player fashion that will run on Gardenvision, the center-hung scoreboard at Madison Square Garden. Features will include: Best Dressed Player of the Game, Best Dressed Fan, and Who's the BOSS of the Paint? In addition, the partnership will provide HUGO BOSS with promotion on the courtside LED signage during Knicks games, as well as signage outside Madison Square Garden during Fashion Week in New York.

The NBA's New York Knickerbockers basketball team, in its 65th year of operation is part of Madison Square Garden, a fully-integrated sports, entertainment and media business. The company is comprised of three business segments: MSG Sports, MSG Entertainment and MSG Media, which are strategically aligned to work together to drive MSG's overall business, which is built on a foundation of iconic venues and compelling content that MSG creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports consists of owning and operating sports franchises, including the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Hartford Wolf Pack (AHL). MSG Sports also features other sports properties, including the presentation of a wide variety of live sporting events including professional boxing, college basketball, track and field and tennis. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes, throughout the country. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in MSG's diverse collection of venues. These venues include Madison Square Garden, Radio City Music Hall, the Theater at Madison Square Garden, the Beacon Theatre, the Chicago Theatre and the Wang Theatre. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from MSG's venues. MSG Media consists of the MSG Networks (MSG, MSG Plus, MSG HD and MSG Plus HD) regional sports networks and the Fuse Networks (Fuse and Fuse HD) a national television network dedicated to music. MSG Media is also responsible for managing interactive initiatives across all business segments. More information is available at


Stacey Escudero

Ward Simmons

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